The grand prize winner is selected using a computer-generated selection method (powered by random.org, in our case) to ensure that each drawing is conducted completely at random. Every entry into a campaign gets assigned a number. (For example, if you have 100 entries, you could have entries 1–100, while another person could have entries 251–350.) We then tell random.org’s API to select a number between 1 and however many total entries there are in a given campaign, and it picks a number at random. Every single entry has an equal chance of being selected. Once we receive the number back, we look in our system to see who had the corresponding entry. That way, we don’t know any information about the winner until they’re selected. Then comes the fun part, when we get to tell them the good news! Learn more here.